Visalia Transit Division and Sequoia Shuttle (Company) is privileged to share the latest news and updates with our Subscribers. We recognize the importance of the privacy of personal data in our digital age. Our marketing team respects Subscribers’ right to personal data privacy and has upheld the highest data privacy standards since the inception of our organization.
In an effort to educate our Subscribers, we would like you to be aware that Personal Data is defined as any information relating to an identified or identifiable natural person (known as a ‘data subject’). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
As a Subscriber, upon signing up for our digital newsletter, you have opted in to sharing your personal data with Visalia Transit Division and Sequoia Shuttle. In doing so, you have granted permission for our marketing team to view this data as described below. Please know, we have never and never will misuse the personal data we are privileged to store. More explicitly, we will never share your personal data with a third party that is not a verified and legitimate partner. Additionally, we will never sell your personal data or use personal data collected to single out any given Subscriber. We will always take every precaution possible to digitally protect your data.
Visalia Transit and Sequoia Shuttle’s marketing team gathers, tracks, and stores Subscribers’ personal data in an effort to identify trends in the likability and interaction with our content, in order to create and deliver more relevant content in the future. When our marketing team produces internal reports on newsletter performance, personal data, as defined above, is removed. For example, reports include data such as the number of new Subscribers, the percent of Subscribers who opened the sent Newsletter, and the number of Subscribers who clicked on a button or link within the Newsletter.
Please note, you may unsubscribe from receiving our Newsletters at any time, which, upon un-subscription, will erase your name and email from our database and no longer gather your personal data. If you would like to unsubscribe now, you can do so here.
In the interest of honesty and transparency, and in response and compliance to new data regulations, we’ve updated our privacy policy, below. Please know that we value the privacy of your personal data and our policies will continue to reflect this.
Visalia Transit Division and Sequoia Shuttle [and any additional verified third parties] collect your personal data for purposes set forth below.
Personal Data is defined as any information relating to an identified or identifiable natural person (known as a ‘data subject’). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
What personal data is being collected, how we collect it, and why?
We collects your name and email address directly from you when you sign up for our Newsletter. When you interact with the Newsletter, we automatically collect certain information about your device, location, and interaction with any content provided to you through the Services. We may use cookies and other tracking technologies to collect some of this information, and your IP address in order to better understand you as a Subscriber. This personal data assists us in creating and delivering more relevant content.
We collect information from your device and applications you use to view emails, such as your internet protocol (IP) address, device attributes (for example: hardware model, operating system, web browser version, as well as unique device identifiers and characteristics), connection information (for example: name of your mobile operator or Internet Service Provider, browser type, language and time zone, and mobile phone number), and device locations (for example: IP addresses and Wi-Fi information).
Email Newsletters sent by us include page tags (also known as web beacons) that allow us to collect information about who opens emails. Additionally, your engagement with any links in emails sent using the Services (for example, when you click a link) is reported to Visalia Transit Division. Our web servers keep log files that record data each time a device accesses those servers, and those log files contain data about the nature of each access, including originating IP addresses. We collect usage data about each interaction with our Services, which may include the dates and times you access the Services, page views, which activities and features are used, crash logs, storage configuration settings, and technical data relating to the device(s) you are using to access and use the Services and the performance of the Services in doing so.
We collect this data in order to continuously improve the Newsletter and enhance your experience.
We do not share your personal data with any unapproved third party, nor do will ever sell your data. Prior to any of your personal data being shared, you would have to expressly consent.
Personal data collected by Visalia Transit Division and Sequoia Shuttle will be kept indefinitely but will never be given to unapproved third parties without obtaining your consent.
You are giving us permission to process your personal data specifically for the purposes identified. Your consent is required to process your personal data. By signing up for our Newsletter and checking the box that confirms you have read and understand our privacy statement, you are explicitly consenting the collection of your data and its use. If we ask you for any additional personal data, we will tell you why and how the information will be used. You can always opt out of receiving our newsletter.
If you would like to unsubscribe now, you can do so here.
It is important to us that you are aware of your rights. In addition to other rights under applicable law, you have the right to be informed when personal data relating to you is gathered. You have the right to other information when the data has not been obtained from you. You have the right to inspect your data. You can correct any errors in your data. You also have the right to have your data deleted. If you would like to inspect or have your information deleted or have further questions about the use and processing of your personal data, please contact us at sequoia.shuttle@visalia.city . You have the right to be informed of corrections to the personal data or to processing restrictions.
